Client

Crafting Content For A Modern Wine Brand

Strategy & Creative by A Cooley Agency

The Challenge

Winc needed a steady stream of high-quality content that could make wine feel modern, approachable, and relevant to a new generation of consumers. The challenge was balancing the premium nature of the product with a brand voice that felt accessible rather than traditional or intimidating, while giving each bottle its own distinct identity. With content spanning social, digital, e-commerce, and marketing campaigns, the brand needed a cohesive production approach that could consistently translate product stories into engaging, lifestyle-driven creative across every touchpoint.

Industry

Alcohol, Beverage, Wine

Timeline

2015 – 2017

Scope

Product Content Lifestyle Content Digital Social E-Commerce Campaign Assets Concept To Delivery

Channels

Paid Social
Winc on Socials Visit Winc ↗

Meet The Client

Winc is a direct-to-consumer wine brand built around personalized recommendations, offering a modern alternative to the traditional, often intimidating wine-buying experience.

A Cooley Agency partnered with Winc to translate the brand's fresh, approachable point of view into content that made wine feel relevant to a new generation of consumers — from concept development through production and final delivery.

What They Wanted

A steady stream of modern, approachable wine content — premium without feeling intimidating, with each bottle given its own distinct identity across digital, social, and e-commerce.

Industry / Located At

Alcohol, Beverage, Wine

Winc brand image
With A Cooley
Since 2015

Content In Action

A Cooley approach: From early concept through production and final delivery, we partnered with Winc's creative, marketing, and cross-functional teams to build product-focused campaigns that balanced elevated visuals with an accessible, lifestyle-driven approach.

Each piece was built to showcase a wine's distinct personality while contributing to one cohesive brand world across digital, social, and e-commerce.

[FEATURED] • [FEATURED] • W.

A COOLEY AGENCY

“★★★★★”

— all our clients

A COOLEY AGENCY • A COOLEY AGENCY • ★

Sound Cool?

We're a strategy first agency with a production background.

We connect creative strategy with hands-on production, giving brands one experienced partner from the first idea through final delivery. If you need sharper thinking, stronger content, or a more reliable creative engine, let’s talk.

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