Client

MoonBrew Turns Sleepless Nights Into 350M Views & Counting

Results

350M+
Views & Counting
$2.70
Average CPM
5%
Engagement Rate

The Challenge

MoonBrew already had its direct-response content dialed in, but wanted to build more evergreen creative pillars that could reach new audiences, entertain first, and grow the brand beyond the traditional product pitch. The goal was to create content people would genuinely want to watch and engage with, while keeping MoonBrew naturally connected to the broader conversation around sleep.

Industry

Supplement

Timeline

March 2026 – Ongoing

Scope

Campaign Concept Casting Production Branding Post

Channels

Instagram Facebook TikTok YouTube

Meet The Client

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[Additional detail — product lines, positioning, or what makes them stand out in their category.]

What They Wanted

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Industry / Located At

[Client's industry and where they're known/sold/based.]

MoonBrew brand image

MoonBrew icon

With A Cooley
Since 2025

Batch 1: Sleep Street

A Cooley approach: Sleep Street was created as a brand awareness campaign designed to make MoonBrew feel synonymous with better sleep. Built around real conversations, relatable sleep struggles, and the strange things people do when they're tired, the series gives MoonBrew a natural way to own the sleep conversation without feeling like a constant product pitch.

Each piece is designed to grab attention, spark recognition, and position MoonBrew as the brand that truly gets how people think, feel, and occasionally spiral when they're not sleeping well.

Batch 2: Dream Series

A Cooley approach: [One to two sentences on the strategy behind this batch of content.]

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Client Review

“[Drop in the client's quote here — keep it short enough to read in one breath.]”

— CEO @ Moonbrew

A COOLEY AGENCY • A COOLEY AGENCY •

Sound Cool?

We're a strategy first agency with a production background.

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