Client

MoonBrew Turns Sleepless Nights Into 350M Views & Counting

Sleep Street & Dream Submissions — Strategy & Creative by A Cooley Agency

Results

350M+
Views & Counting
$2.70
Average CPM
5%
Engagement Rate

The Challenge

MoonBrew already had its direct-response content dialed in, but wanted to build more evergreen creative pillars that could reach new audiences, entertain first, and grow the brand beyond the traditional product pitch. The goal was to create content people would genuinely want to watch and engage with, while keeping MoonBrew naturally connected to the broader conversation around sleep.

Industry

Supplement

Timeline

March 2026 – Ongoing

Scope

Campaign Concept Casting Production Branding Post

Channels

Instagram Facebook TikTok YouTube
Moonbrew on Socials Visit MoonBrew ↗

Meet The Client

MoonBrew is a modern wellness brand that reframes sleep support as an enjoyable and aspirational nightly ritual. Through playful branding, indulgent flavors, and accessible education, the brand brings personality and approachability to a category often defined by clinical language and traditional supplements.

The brand stands out by transforming functional ingredients into craveable products and highly shareable experiences designed for today's wellness-conscious consumer.

What They Wanted

MoonBrew already had its direct-response content dialed in, but wanted to build more evergreen creative pillars that could reach new audiences, entertain first, and grow the brand beyond the traditional product pitch — content people would genuinely want to watch and engage with, while staying naturally connected to the broader conversation around sleep.

Industry / Located At

Supplement

MoonBrew brand image

MoonBrew icon

With A Cooley
Since 2025
@moonbrew

Batch 1: Dream Series

A Cooley approach: Dream Series is a recurring artist collaboration designed to transform our audience's dreams into unexpected works of art. Through an open "dream hotline" (using email, web submissions, or another dedicated channel) we invite people to share the strange, vivid, and deeply personal stories that unfold while they sleep.

Each installment pairs a selected dream with an artist who interprets it through their unique creative lens. Released monthly, quarterly, or as an ongoing series, the work gives our audience a meaningful role in the creative process while building a distinctive visual world around sleep, imagination, and the subconscious.

[FEATURED] • [FEATURED] • A.
[NEW DROP] • [NEW DROP] • ✦

Batch 2: Sleep School

A Cooley approach: Sleep School is an animated educational series designed to make the science of sleep simple, entertaining, and easy to remember. Through playful visuals, approachable storytelling, and bite-sized lessons, the series breaks down complex topics from sleep cycles and circadian rhythms to the surprising ways sleep affects everyday life.

Each piece gives audiences something useful without feeling like a lecture, helping MoonBrew become a trusted and engaging resource for better sleep. By blending credible information with a distinctive animated style, Sleep School turns education into content people will genuinely want to watch, share, and learn from.

[FEATURED] • [FEATURED] • A.

Batch 3: Sleep Street

A Cooley approach: Sleep Street was created as a brand awareness campaign designed to make MoonBrew feel synonymous with better sleep. Built around real conversations, relatable sleep struggles, and the strange things people do when they're tired, the series gives MoonBrew a natural way to own the sleep conversation without feeling like a constant product pitch.

Each piece is designed to grab attention, spark recognition, and position MoonBrew as the brand that truly gets how people think, feel, and occasionally spiral when they're not sleeping well.

MoonBrew content
[FEATURED] • [FEATURED] • A.
MoonBrew content

A COOLEY AGENCY

“★★★★★”

— all our clients

A COOLEY AGENCY • A COOLEY AGENCY • ★

Sound Cool?

We're a strategy first agency with a production background.

We connect creative strategy with hands-on production, giving brands one experienced partner from the first idea through final delivery. If you need sharper thinking, stronger content, or a more reliable creative engine, let’s talk.

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