Client
Building Beauty Campaigns Across The Full Funnel
Meet The Client
IPSY is a beauty membership brand that has made personalized product discovery the center of its consumer experience. Through curated monthly drops, creator-led content, and a highly engaged community, the brand turns beauty shopping into an ongoing moment of discovery and self-expression.
What sets IPSY apart is its ability to combine personalization, entertainment, and commerce within a single beauty ecosystem.
What They Wanted
A flexible in-house production model that could produce a high volume of creative for every stage of the customer journey — from top-of-funnel, A-list talent campaigns to high-volume direct-response content — while maintaining consistent brand identity across fast-moving, high-output teams.
Industry / Located At
Skincare, Cosmetics
Since 2017
Top Of Funnel
A Cooley approach: Top-of-funnel, A-list talent campaigns built to move the brand story forward without losing the fast-moving, always-on energy the rest of IPSY's content runs on.
From behind-the-scenes moments to the final polished frame, each shoot was built to feel elevated and unmistakably IPSY.
Client Review
“A rare combination of creative intuition, operational strength, and people centered leadership. He made our work better and our teams stronger. I recommend without hesitation.”
— Diana Maciel, VP of Creative
Sound Cool?
We're a strategy first agency with a production background.
We connect creative strategy with hands-on production, giving brands one experienced partner from the first idea through final delivery. If you need sharper thinking, stronger content, or a more reliable creative engine, let’s talk.
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