Client

Building Beauty Campaigns Across The Full Funnel

Strategy & Creative by A Cooley Agency

The Challenge

IPSY needed to produce a high volume of creative for every stage of the customer journey while maintaining a consistent brand identity, moving quickly, and serving teams with very different goals — from top-of-funnel, A-list talent campaigns to high-volume direct-response creative designed to drive conversion.

Industry

Skincare, Cosmetics

Timeline

2026 – Present

Scope

Brand Campaigns Celebrity & Talent Shoots Paid Social Direct Response Product Launches E-Commerce Always-On Content

Channels

Full Funnel
View Campaign Assets Visit Ipsy ↗

Meet The Client

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What They Wanted

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Industry / Located At

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Ipsy brand image
With A Cooley
Since 2025

Addison Rae x IPSY

A Cooley approach: Top-of-funnel, A-list talent campaigns built to move the brand story forward without losing the fast-moving, always-on energy the rest of IPSY's content runs on.

From behind-the-scenes moments to the final polished frame, each shoot was built to feel elevated and unmistakably IPSY.

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Batch 2: Growth & Direct Response

A Cooley approach: Alongside the top-of-funnel talent work, we built high-volume, performance-driven creative designed to move fast, test constantly, and drive real conversion at scale.

Each piece leads with a clear problem-solution hook, built to earn attention in the first second and convert by the last.

[FEATURED] • [FEATURED] • I.

Client Review

“A rare combination of creative intuition, operational strength, and people centered leadership. He made our work better and our teams stronger. I recommend without hesitation.”

— Diana Maciel, VP of Creative

A COOLEY AGENCY • A COOLEY AGENCY • ★

Sound Cool?

We're a strategy first agency with a production background.

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