Client

Building Direct-Response Creative That Performs

Direct-Response Creative — Strategy & Creative by A Cooley Agency

Results

$1M+
In Spend

The Challenge

Dr. Squatch operates in a highly competitive consumer category where paid creative has to work immediately. As the brand continues to scale, maintaining a steady flow of fresh, differentiated, performance-driven creative becomes increasingly important — audiences fatigue quickly, platforms reward constant experimentation, and brand recognition alone doesn't guarantee conversion. The challenge is finding new ways to sell familiar products while developing hooks and concepts that feel fresh enough to stop the scroll, while remaining unmistakably Dr. Squatch.

Industry

Personal Care, Grooming

Timeline

2026 – Present

Scope

Direct-Response Creative Strategy Paid Social Creative Concept Development Creative Direction Performance Copy & Messaging Video & Static Ad Development UGC & Creator-Led Concepts Creative Testing Frameworks Production Consulting Creative Iteration & Optimization

Channels

Paid
Dr. Squatch on Socials Visit Dr. Squatch ↗

Meet The Client

Dr. Squatch is a personal care and grooming brand known for natural bar soaps and haircare, built on bold, direct-response-driven advertising across paid social.

Dr. Squatch partnered with A Cooley Agency to strengthen its direct-response creative across paid media — turning brand ideas, product stories, and audience insights into scalable, performance-driven assets.

What They Wanted

Creative strategy and production support to build a steady pipeline of performance-driven concepts — tested, iterated, and built to convert across paid channels.

Industry / Located At

Personal Care & Grooming

Dr. Squatch brand image
With A Cooley
Since 2026

Direct-Response Creative

A Cooley approach: A Cooley Agency builds creative around clear hypotheses — identifying the hooks, messages, formats, offers, and visual approaches most likely to resonate with specific audiences.

From there, we develop a steady pipeline of concepts built for testing and iteration, balancing Dr. Squatch's distinctive brand voice with the speed, clarity, and persuasion high-performing paid creative demands.

[FEATURED] • [FEATURED] • A.

More From Dr. Squatch

A Cooley approach: A high-volume creative engine built to keep Dr. Squatch's feed feeling fresh — from product hero moments to full claymation storytelling, every format has a role to play.

Scroll through a wider look at the range of work produced for the brand.
Dr. Squatch Dopp 2.0 9-Pack
Dr. Squatch Dopp 2.0 9-Pack
Dr. Squatch product still
Dr. Squatch product still
Dr. Squatch product still
Dr. Squatch Signature Scent Summer Ready
Dr. Squatch Signature Scent Summer Ready
Dr. Squatch Dopp 2.0 9-Pack
Dr. Squatch Dopp 2.0 9-Pack
Dr. Squatch product still
Dr. Squatch product still
Dr. Squatch product still
Dr. Squatch Signature Scent Summer Ready
Dr. Squatch Signature Scent Summer Ready

A COOLEY AGENCY

“★★★★★”

— all our clients

A COOLEY AGENCY • A COOLEY AGENCY • ★

Sound Cool?

We're a strategy first agency with a production background.

We connect creative strategy with hands-on production, giving brands one experienced partner from the first idea through final delivery. If you need sharper thinking, stronger content, or a more reliable creative engine, let’s talk.

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